Why visit

Ideal Home Show 2020, targeting China’s rapidly growing upper-middle class, will be held on March 12 -15 2020 at the Shanghai Exhibition Centre. The four-day event will present a vast showcase of nearly 500 premium brands, approximately 20,000 stylish products and open its doors to an estimated 60,000 visitors.

Ideal Home Show is not an average consumer exhibition. Its unique live events and exhibitions format hones in on consumer senses, delivering touch, taste and feel experiences that no online shopping experience can provide. It keeps visitors busy and inspired with exciting and innovative ideas for their home and lifestyle via a variety of interactive workshops, seminars, live demos and one-on-one expert advice.

Six themed pavilions - Interiors & Decorative Art, Home Renovation, Technology, Fashion & Beauty, Food & Drink, and Family Life, stretch across an expansive, interactive show floor of 30,000 sqm with a non-stop flow of attractions - including the Ideal Theatre, Chef’s Theatre, Lifestyle Stage Catwalk, and Couture Homes, together with around 200 live, practical life-guide sessions led by industry experts.

The signing of an MOU between Media 10 and the Furniture Division and Home & Houseware Division of JD.com, one of China’s biggest e-commerce companies, will break the boundaries between e-commerce and traditional offline exhibitions, further linking thousands of premium brands from home and abroad with China’s fast-growing consumers of fashion and modern lifestyle.