Why visit

Ideal Home Show 2020, targeting China’s rapidly growing upper-middle class, will be held on March 12 -15 2020 at the Shanghai Exhibition Centre. The four-day event will present a vast showcase of nearly 500 premium brands, approximately 20,000 stylish products and open its doors to an estimated 60,000 visitors.

Ideal Home Show is not an average consumer exhibition. Its unique live events and exhibitions format hones in on consumer senses, delivering touch, taste and feel experiences that no online shopping experience can provide. It keeps visitors busy and inspired with exciting and innovative ideas for their home and lifestyle via a variety of interactive workshops, seminars, live demos and one-on-one expert advice.

Six themed pavilions – Interiors & Decorative Art, Home Renovation, Technology, Fashion & Beauty, Food & Drink, and Family Life, stretch across an expansive, interactive show floor of 30,000 sqm with a non-stop flow of attractions – including the Ideal Theatre, Chef’s Theatre, Lifestyle Stage Catwalk, and Couture Homes, together with around 200 live, practical life-guide sessions led by industry experts.

The signing of an MOU between Media 10 and the Furniture Division and Home & Houseware Division of JD.com, one of China’s biggest e-commerce companies, will break the boundaries between e-commerce and traditional offline exhibitions, further linking thousands of premium brands from home and abroad with China’s fast-growing consumers of fashion and modern lifestyle.


为何参展
2019梦想生活方式展将以“预见美好未来”为主题,聚焦中国日益增长的中高产阶层消费群体。为期4天的展会预计将呈现近500个优质生活方式品牌、数千种富有创意的产品,吸引50,000余名观众和10,000余名VIP观众。

有别于常见的消费类展会,梦想生活方式展以独特的实景体验方式,提供网络购物所无法企及的触摸、品尝和感受体验。展会现场形式多样的互动工作坊、研讨会、演示活动和一对一专家咨询将使观众愉悦观展的同时,获得更多关乎家居和生活方式的启迪和灵感。

2019梦想生活方式展30,000平米展区集“家居硬装”、“家居软装”、“智能科技”、“美妆时尚”、“美食厨房”和“摩登家庭”六个主题于一体,全方位展示现代家庭的摩登生活方式。展会还将为观众带来丰富多彩的现场体验活动,包括“梦想舞台”、“主厨厨房”、“梦想T台”和“梦想房子”4个部分,以及200多场由行业专家带来的实用讲堂。

同时,“梦想生活方式展”与京东居家生活事业部旗下家具部及家居日用部达成战略合作意向,签署备忘录。双方的战略合作将打破互联网和线下展会边界,构筑新的消费场景,进一步连接国内外优质品牌与亿万中国时尚生活消费者。