Show Introduction

Ideal Home Show, the premium annual gala event of home and lifestyle with an exclusive consumer-sensory focus, targeting China’s rapidly growing upper-middle class, will be held on March 12 -15 2020 at the Shanghai Exhibition Centre. The four-day event will present a vast showcase of nearly 500 premium brands, approximately 20,000 stylish products and open its doors to an estimated 60,000 visitors.






Six themed pavilions – Interiors & Decorative Art, Home Renovation, Technology, Fashion & Beauty, Food & Drink, and Family Life, stretch across an expansive, interactive show floor of 30,000 sqm with a non-stop flow of attractions – including the Ideal Theatre, Chef’s Theatre, Lifestyle Stage Catwalk, and Couture Homes, together with around 200 live, practical life-guide sessions led by industry experts.

Ideal Home Show’s unique live events and exhibitions format hones in on consumer senses, delivering touch, taste and feel experiences that no online shopping experience can provide. It keeps visitors busy and inspired with exciting and innovative ideas for their home and lifestyle via a variety of interactive workshops, seminars, live demos and one-on-one expert advice.
The original Ideal Home Show was founded in London in 1908. It is the world’s largest and longest-running exhibition in history and currently boasts over 70 million visitors worldwide.
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展会简介

年度体验式家居消费盛宴–梦想生活方式展将于2019年3月14日至17日登陆上海展览中心。本届展会以“预见美好未来”为主题,聚焦中国日益增长的中高产阶层消费群体。为期4天的展会预计将吸引近500个优质生活方式品牌、60,000余名观众和8,000余名VIP观众。

30,000平米展区集家居硬装家居软装智能科技美妆时尚美食厨房摩登家庭六个主题于一体,全方位展示现代家庭的摩登生活方式。展会还将为观众带来梦想舞台主厨厨房梦想T梦想房子等丰富多彩的现场体验活动,以及200多场由行业专家带来的实用讲堂。

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梦想生活方式展以独特的实景体验方式,提供网络购物所无法企及的触摸、品尝和感受体验。展会现场形式多样的互动工作坊、研讨会、演示活动和一对一专家咨询将使观众愉悦观展的同时,获得更多关乎家居和生活方式的启迪和灵感。

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梦想生活方式展于 1908 年在英国创立,至今已有 110 年的历史,吸引了 7,000万观众,被公认为是全球历史最悠久、规模最大的展览,更是全球范围内值得信赖的长青品牌!