Ideal Home Show, the premium annual gala event of home and lifestyle with an exclusive consumer-sensory focus, targeting China’s rapidly growing upper-middle class, will be held on March 12 -15 2020 at the Shanghai Exhibition Centre. The four-day event will present a vast showcase of nearly 500 premium brands, approximately 20,000 stylish products and open its doors to an estimated 60,000 visitors.
Six themed pavilions – Interiors & Decorative Art, Home Renovation, Technology, Fashion & Beauty, Food & Drink, and Family Life, stretch across an expansive, interactive show floor of 30,000 sqm with a non-stop flow of attractions – including the Ideal Theatre, Chef’s Theatre, Lifestyle Stage Catwalk, and Couture Homes, together with around 200 live, practical life-guide sessions led by industry experts.
Ideal Home Show’s unique live events and exhibitions format hones in on consumer senses, delivering touch, taste and feel experiences that no online shopping experience can provide. It keeps visitors busy and inspired with exciting and innovative ideas for their home and lifestyle via a variety of interactive workshops, seminars, live demos and one-on-one expert advice.
The original Ideal Home Show was founded in London in 1908. It is the world’s largest and longest-running exhibition in history and currently boasts over 70 million visitors worldwide.